Synopsis

There is a new breed of art collector on the block. No longer do you need to be fabulously wealthy to afford a Blake, a Banksy or a Hockney over your fireplace. Imagine meets a variety of people who are part of a small revolution in the art world. A factory worker, a pig farmer and a policeman are just some of those whose lives have been changed by an Arts Council scheme called Own Art, which has enabled them to take out an interest free loan to buy contemporary artwork.