Seasons — All the Way Up
Season 1
Fresh off the streets and brimming with raw talent, a young rapper’s dreams explode when a legendary music icon takes notice – seemingly offering him the ultimate career boost. But the thrill of instant validation soon gives way to unease as an unexpected power struggle ignites b…
Season 2
Fresh off their own successes, William and Brahim are taking a bold leap, launching a new music label with big ambitions. Their first signing is Lalpha, an incredibly talented young rapper determined to carve out her place in a hip-hop scene still largely defined by men – and she…
Season 3
The meteoric rise of Apash Music hasn't been without its challenges. As William and Brahim navigate their burgeoning empire, they’ll find themselves battling not only external pressures within the music world but also facing a storm of difficult decisions and simmering tensions f…
