The "Polish Poster School" is internationally recognized alongside the Polish Film School. From after World War II, posters became vital for public communication. During the Communist era, they also provided vibrant color in a largely gray public environment. Ironically, during the 1950s, '60s, and '70s – when prominent Polish graphic designers emerged – film advertising wasn't essential. A disillusioned population often turned to cinema for escape. It was during this period of widespread unrest that artists like Julian Pałka, Jan Lenica, Roman Cieślewicz, and Henryk Tomaszewski developed the form’s most expressive and distinctive imagery. Marcin Latałło's acclaimed documentary explores both the history of this movement and follows Ania, a young designer tasked with creating a poster for the film itself.

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