Vijay Milton showed in Goli Soda that he could make a familiar story feel new with his approach. 10 Endrathukulla is also a masala movie, but surprisingly, it lacks the energy and originality that made Goli Soda special. Instead, it seems like the emphasis has shifted from the writing to the scale— clever storytelling is sacrificed for exotic locations, larger-than-life characters, exaggerated action sequences, and a…