Sharon Price John, President and CEO of Build-A-Bear Workshop, the global experiential retail company where guests craft their own personalized stuffed animals, immersed herself in the everyday workings of the business. Her aim: to understa…

Karen Freeman-Wilson, the mayor of Gary, Indiana, assumed the guise of a municipal employee, working incognito within her own city.

Greg Scott, CEO of New York & Company, frequently goes in disguise to connect with the individuals who maintain the fashionable status of his retail business.

Renee Maloney, co-founder and CFO of Painting With a Twist, often operates in a discreet capacity within her own franchise. There, patrons gather to paint and socialize while enjoying drinks, creating a convivial atmosphere.

Jeff Dudan, CEO of AdvantaClean, frequently operates in disguise at his own franchise, Light Environmental Service. He confronts extensive mold infestations, whether in a water-damaged kitchen or the confined, shadowy crawl space beneath an…

John Fuller, the newly appointed president and CEO of The Coffee Bean & Tea Leaf(R), a leading independent and privately held purveyor of specialty coffee and tea with roots in Southern California dating back to 1963, has embarked on a seri…

Michael Roper, President and CEO of Taco Bueno, embarked on an immersion into the heart of his company to ensure everything remained in excellent order. During his exploration, he encountered an employee harboring resentment toward those in…

John Carona, the founder and CEO of Associa, often operates in disguise, seeking to connect with the individuals who form the bedrock of his condo and HOA management company. Posing as "Charlie Lucas," Carona finds himself breathless after …