The seventh season opens with Nader Masadeh, President and CEO of Buffalo Wings & Rings, immersing himself in the day-to-day operations of his restaurants. There, he encounters a passionate manager whose intensity threatens to overwhelm the…

Shawnon Bellah, chief operating officer of Crest Foods Inc. and the franchisor of Nestle Toll House Cafe by Chip, does not uphold the customer service standards she herself demands when working incognito.

Sam Dushey, President and CEO of Shoppers World, the discount apparel and merchandise store his family built, decided to go undercover. He wanted to personally ensure he was worthy of the legacy his grandfather had established.

Under the guise of an undercover assignment, Tim M. Betts, the newly appointed chairman of Muscle Maker Grill, finds himself in a unique situation. Meanwhile, Rod Silva, the company’s dynamic founder, observes the unfolding events remotely,…

Jeffrey S. Young, a partner in the family-owned YESCO, often operates in a role few suspect: working undercover at the company's custom electric sign division. There, he confronts a persistent fear – heights – when a job requires him to asc…

Bryon Stephens, President and COO of Marco's Pizza, the nation's fastest-growing pizza franchise boasting nearly 700 locations across 35 states, immersed himself in the company's operations by going undercover to connect with the employees …

Dan Duffy, CEO of United Real Estate Group, operates in a peculiar fashion, often working incognito within his own real estate services and franchise enterprise.

Cynthia Galardi Culpepper, CEO of Wienerschnitzel, routinely works incognito at the company's signature fast-food restaurants. The chain, renowned for its hot dogs, boasts over 330 locations spanning the United States, Panama, and Guam.

Lowell Hawthorne, CEO of Golden Krust Caribbean Bakery and Grill, operates in a dual role, often working incognito at the heart of his family's business: the manufacturer, distributor, and franchisor of its distinctive Caribbean fare.