Stephen J. Cloobeck, Chairman and CEO of Diamond Resorts International, has a habit of immersing himself in the guest experience, occasionally adopting the guise of an ordinary visitor within his own properties.

Dina Dwyer-Owens, Chairwoman and CEO of The Dwyer Group, immersed herself within the operations of her company. The Dwyer Group offers a range of essential services, including plumbing, electrical work, and landscaping.

Rick Tigner, President of Kendall-Jackson Wine Estates, immersed himself within the workings of his luxury wine company, observing from an insider's perspective.

Rick Silva, CEO of Checkers and Rally's, regularly works incognito within his own restaurant chain.

Bernt Bodal, chief executive of American Seafoods, operates in a peculiar fashion: he frequently works incognito within his own company.

Lynne Zappone, Chief Talent Officer for Popeyes Louisiana Kitchen, regularly works incognito within the company's restaurants.

Sam Taylor, CEO of Oriental Trading Company, operates in a peculiar capacity: he works undercover within his own organization.

The chief executive of Yankee Candle regularly assumes an incognito role, working within the company's retail locations and packaging facility.

CEO Mark King makes a point of visiting each department within TaylorMade Golf.

Chad Hallock, CEO and co-founder of Budget Blinds, assumed the guise of a former artist named Tom. He took on the work of a blinds builder and installer, yet found himself struggling with both tasks.

Dan DiZio, CEO of the Philly Pretzel Factory, immersed himself in the daily operations of his company. He took on the roles of pretzel maker and delivery driver, working directly with the product. Yet, at one particular franchise, maintaini…

Catherine Monson, CEO and President of FASTSIGNS International, immersed herself within the company's operations through an unconventional experience: she went undercover.

MasTec CEO Jose Mas ventured into the shadows, only to encounter a startling revelation.