Steve Joyce immersed himself in the operational heart of his company, gaining a firsthand understanding of its diverse portfolio, encompassing well-known hotel brands like Comfort Inn, Econo Lodge, Quality, and Cambria Suites. The experienc…

Kim Schaefer, CEO of Great Wolf Resorts, the continent’s leading provider of indoor waterpark vacations, finds herself immersed in the practical realities of her business, responding personally to a situation few employees are eager to hand…

Mike White, Chairman, President, and CEO of DIRECTV, the leading video provider globally, embarked on an internal investigation within his own company. His findings revealed a surprising detail: employees were personally funding the acquisi…

Bryan Bedford, Chairman of the Board, President, and CEO of Frontier Airlines, immersed himself in the daily realities of his company by assuming an undercover role. While performing the mundane task of emptying a plane's lavatory, he exper…

Steve Phelps, Senior Vice President and Chief Marketing Officer for NASCAR, America’s most popular spectator sport, immersed himself in the world of the racing series by joining a pit crew and lending a hand with the grounds crew as they pr…

Fernando Aguirre, Chairman and CEO of Chiquita, a global leader in fruit and vegetable production, found himself physically limited when attempting a task on the factory line and was therefore required to step away from his duties.

Todd Ricketts, a principal owner of the Chicago Cubs, undertakes an unconventional endeavor: he infiltrates one of baseball's most storied organizations, striving for a measure of redemption after an early departure.

Steven Foster, the co-founder and CEO of Lucky Strike Lanes, a leading national chain of stylish bowling alleys, undertakes a personal journey through his own business. The experience includes, among other things, a playful immersion in the…

Don Fertman, Chief Development Officer for SUBWAY, a global food franchise giant, immersed himself in the company's world by going undercover. There, he absorbed a seemingly limitless array of sandwich combinations under the tutelage of an …

Henrik Slipsager, President and CEO of ABM Industries, a leading facilities services contractor providing janitorial, engineering, parking, and security solutions to thousands of clients nationwide, undertakes an internal exploration of his…

John Fuller, President and CEO of Johnny Rockets, the prominent purveyor of nostalgic dining experiences across the country, embarked on an unprecedented venture: he took a position as a restaurant worker, immersing himself in the day-to-da…

Kevin Sheehan, President and CEO of Norwegian Cruise Line, encountered unfamiliar circumstances when he was unexpectedly tasked with leading nearly a thousand revelers in a line dance. The situation escalated later when he was recognized by…

Ronald Croatti, President and CEO of UniFirst, a leading national provider of workwear and uniforms, adopted a deliberately unconventional appearance for his assignment – a "hippie" guise that proved surprisingly challenging as he attempted…

Sheldon Yellen, CEO of BELFOR, the foremost global disaster restoration firm, found himself unexpectedly immersed in the practical realities of his business, attempting to hang drywall and growing increasingly exasperated by the task. Addi…

Disguised as an ordinary worker, Mack Trucks CEO Denny Slagle inadvertently brings the factory floor to a standstill. While navigating the assembly line, he stumbles upon a persistent murmur circulating within the company – a rumor that cas…

Scott Sibella, President and Chief Operating Officer of the MGM Grand in Las Vegas, undertakes an unusual assignment: he infiltrates his own company.

Bill Massa, President and CEO of Synagro, immersed himself within the workings of his own company.

Tim White, Chancellor of the University of California, Riverside, recently spent time immersed in the daily life of the university, undertaking the role of a teaching assistant for a class of two hundred organic chemistry students. He also …