Haunted by a history of inconsistent branding and product quality, a once-beloved space franchise now faces a fierce battle for survival in the crowded toy market.

A collaboration between Marvel Comics and Hasbro, blending uniquely Japanese toy designs with an imaginative narrative, resulted in a product line that fundamentally altered the toy market.

Born from modest origins in the Danish countryside, the company that crafts those interlocking plastic bricks has grown to become the world's foremost toy manufacturer.

Shintaro Tsuji, the founder of Sanrio, guided the company with the simple principle of "a small gift, a big smile," and transformed a charming cat into a worldwide sensation.