The Genius Paik — Season 1
Korea’s leading restaurant management guru, Paik Jong-won, is taking his expertise global – but can he conquer international cuisine? This season follows Paik as he tackles the daunting challenge of launching a Korean restaurant in completely unfamiliar territory, where Korean food is virtually unknown. First up: Morocco, where he partners with GOT7’s Bambam and actor Lee Jang-woo. Then, it's on to Italy, teaming up with Girls' Generation’s Kwon Yuri, singer John Park, and – once again – actor Lee Jang-woo for another ambitious venture.
Korea's most celebrated restaurateur, Paik Jong-won, finds himself unexpectedly in Africa. He faces a daunting challenge: establishing a new culinary venture amidst a bustling night market, vying for space against roughly 150 other vendors.…
CEO Paik and his team found encouraging success with their Korean food stall in a bustling Marrakech night market. Yet, unforeseen difficulties soon arose, compelling them to close their doors. The following day, the production crew diligen…
Following their relocation, CEO Paik and his team have experienced a promising beginning. After successfully selling out their provisions for the evening, the group departs feeling content with their performance. The second day at the new l…
As the final day of his African tour arrives, CEO Paik prepares to launch his business in Morocco, aiming to maximize sales during the markets' busiest hours. Will this concluding day of offering tteokgalbi burgers and braised galbi prove f…
CEO Paik and Jang-woo arrived in Naples, poised to launch their novel restaurant in a city untouched by Korean cuisine. Joined by John Park and Yu-ri, the preparations for their opening proceeded with remarkable ease. Yet, on the day of the…
Following a discouraging start to sales in Naples, CEO Paik and the team adjusted their approach. Incorporating customer feedback into the drinks menu, they even produced a short video demonstrating the proper way to savor the spicy pork me…
The second day of sales for Baekbanjip proved more successful than the first, yet the increasing figures only intensified the competitive spirit among the staff. As they prepared to open for the third day, CEO Paik had further marketing str…
Baekbanjip achieved a new sales record on its third day of operation. As the owners prepared their own meal, the renowned defender from Napoli's soccer team, Kim Min Jae, arrived at the restaurant. The staff, captivated by the famous athlet…
After a triumphant fourth day, Baekbanjip had finally achieved its ambition: to be the most sought-after restaurant in the vicinity. For the fifth day, CEO Paik resolved to extend service into the evening hours, anticipating a significant i…
The fifth day of Baekbanjip concluded with a much-needed triumph – their first successful dinner service. Yet, witnessing a renewed dip in sales figures, CEO Paik resolved to reignite growth. To improve table turnover, the staff instituted …
The Baekbanjip Avengers, ever diligent in their provision of gukbap, anticipate a record-breaking sales day. Yet, they are unprepared for the true extent of their success. The relentless pace of six consecutive workdays has worn down the st…
Despite the staff’s reservations, CEO Paik insisted on opening Baekbanjip that Sunday evening. A palpable sense of misfortune seemed to cling to them. The streets were deserted, and the weather offered no respite. With the final day of sale…
The Baekbanjip Avengers labored diligently through their final day of sales, striving to reach their target. As supplies dwindled, CEO Paik employed his ingenuity to maximize their earnings with the remaining ingredients. Following a poigna…
