Synopsis

The line between human creator and artificial intelligence is blurring. It’s not simply a matter of virtual personalities; corporations like Meta are now securing AI rights from established influencers and content creators. From MrBeast to Kendall Jenner, Charli D'Amelio, and Tom Brady – prominent figures have all granted AI control over their likenesses. What, then, are these AI-generated personas like Kwebbelkop and Lil Miquela actually doing? How do they generate revenue? And does this trend