Synopsis

Each year, we are bombarded with tens of thousands of food advertisements: a Christmas dinner from KFC on television, Snickers bars in online videos, and Coca-Cola emblazoned on billboards. A significant majority – at least three-quarters – of these ads promote unhealthy foods, generating over a billion euros in revenue each year. Simultaneously, 2.6 million Dutch citizens support the government's ongoing series of lifestyle programs. The demand for an advertising ban, akin to those imposed on t