Synopsis

The contest between Coke and Pepsi continues, a global struggle for dominance. Americans drink more soda annually than they do tap water. Coca-Cola alone is sold in almost 200 countries, moving an astounding billion bottles, cans, and glasses of the beverage each day, with its longtime rival, Pepsi-Cola, close behind. This examination explores the storied rivalry between these titans within a $100-billion industry largely composed of sugar and water—a battle not merely to satisfy consumer thirst