Synopsis

Looking for a car part or an accessory to add some character? Since 1903, when Sears first included automotive items in its catalog, the aftermarket industry has blossomed into a billion-dollar enterprise. We explore Auto Zone, the retail leader—their largest store boasts over 25,000 parts—and witness how SO-CAL Speed Shop transforms ordinary sedans into thrilling hot rods. Reaching $100 billion in annual sales didn’t occur suddenly, but largely thanks to three enterprising individuals – often d