
On September 22, 2026
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LEGEND · S3E154 — AUDEMARS PIGUET CEO: €2M WATCHES, COUNTERFEITS, AND THE SECRETS OF LUXURY WATCHMAKING
Synopsis
A big thank you to François-Henry Bennahmias for visiting us at LEGEND! After 29 years with Audemars Piguet, he left a lasting mark on the company, serving as CEO for 11 years. Over the course of a decade, he successfully grew revenue from €500 million to €2 billion. He came to share his journey, collaborations, and incredible anecdotes from the people he has met along the way. Now, he is embarking on a new venture: The Honorable Merchants Group.


