Synopsis

Japanese sweets and snacks offer a feast for the senses, a vibrant array of flavors and visually appealing designs. Their widespread popularity began over a century ago with the introduction of Western-style confectionery to Japan. This episode of Japanology Plus delves into the intricate role these treats play in the fabric of Japanese life. Joining us is Eiichi Futatsugi, an expert in the marketing and cultural significance of Japanese snacks and sweets. And in Plus One, we explore the fundame