Synopsis

The world of commerce is often described as fiercely competitive, a notion particularly resonant in Shibuya, Tokyo's upscale district, where high rents and demanding clientele prevail. For those who operate within this area, the constant cycle of new ventures emerging and fading is an intrinsic part of daily existence. Yet, the average lifespan of a business in Japan is notably longer than in many nations, approximately thirty years compared to the eighteen typically seen in the United States. T