Synopsis

A curious phenomenon is unfolding in the beauty industry: a burgeoning interest among young people in skincare, often accompanied by significant expense. At retailers like Sephora, a new demographic is increasingly drawn to elaborate routines and costly products, a trend that has sparked concern among parents and medical professionals. This devotion is fueled by online influencers, capturing the attention of a generation that marketers are eager to reach. We explore the forces behind this movem