Synopsis

We are often drawn to the most prominent voice or the latest trend, and before we know it, our lives become consumed by this new guru, diet, and way of living. From fitness classes led by instructors presented as almost divine figures to popular side businesses dominating social media – these companies and individuals frequently employ tactics reminiscent of cults to draw people in, ultimately extracting their money, time, and devotion. Cult deprogrammer Rick Alan Ross illuminates the key compon