Synopsis

The collapse of Japan's economic bubble in the early 1990s ushered in an era where saving has become a deeply ingrained habit for many. Shops offering discount coupons and bargain tickets draw crowds of those determined to make every yen count. One such establishment, nestled within the bustling Ikebukuro Station in Tokyo, occupies a mere few square meters, yet attracts over 400 customers each day. A temporary worker purchases subway coupons for a mere 10 yen in savings; a woman acquires voucher