W2TCH

Branding in Seongsu (2024)

2024 • 1 season
On September 24, 2026
#5144▲ 332
5144th by Pulse TV show online
0.7PULSEPulse MeterOur daily Pulse Meter measures public activity and popularity signals across the web.How it works →

All seasons

Branding in Seongsu — Season 1

24 episodes · Feb 5, 2024

In Seoul’s trendy Seongsu-dong district – a hub for creative branding – lives two very different people whose worlds collide in a surprising twist. Get ready for a thrilling romantic ride as we follow Kang Na-eon, a sharp and driven marketing leader, and So Eun-ho, a charmingly playful intern. But what happens when their lives take an unexpected turn? Prepare to witness a captivating story of switched souls and the complicated relationships that bloom in the aftermath.

1. You Are Not My Junior
Feb 5, 2024 · 27m

Despite a string of successful marketing deals, Na-eon is increasingly troubled by an intern named Eun-ho. His persistent interruptions to her routine have become a source of frustration. Finally, Na-eon resolves to confront him, choosing a…

2. Cruelty Free XU Beauty
Feb 6, 2024 · 29m

Na-eon, seeking clarity, arranged a meeting with XU Beauty, hoping to dispel his doubts. Satisfied for the time being, Eun-ho promptly visited one of XU Beauty’s factories, oblivious to the unforeseen developments that awaited him. Driven b…

3. XU Cruelty
Feb 7, 2024 · 25m

He felt a sudden urgency to share his discovery, compelled to recount it to Na-eon. Her response, however, was unexpectedly calm, a stark contrast to his own anxious anticipation. The unsettling nature of what he had witnessed at the factor…

4. The Downfall
Feb 8, 2024 · 28m

The flawless facade crumbled. What seemed another triumph for Na-eon heralded the beginning of her precipitous decline. The following morning brought not success, but a fresh calamity. And the very solution she’d envisioned as her escape in…

5. The Switch
Feb 12, 2024 · 29m

She awoke in a hospital bed, a stranger inhabiting her own body – Eun-ho’s. To unravel the mystery of her predicament, she resolved to live as Eun-ho, piecing together his life to understand how she’d become trapped within him. Her journey …

6. Team Underdog
Feb 13, 2024 · 25m

Within Eun-ho’s body resides Na-eon, and she begins to assemble a team – Team Underdog – to enact her plans. Yet, Yoo-mi’s machinations to maintain control over Eun-ho prove a formidable obstacle, intensifying the psychological battle betwe…

7. Big-sized High Heels
Feb 14, 2024 · 29m

Driven by a desperate need for answers, Na-eon relentlessly pursued the individual who had attempted to take her life. After a conversation with Dong-beom, an idea sparked: custom-made shoes for drag queens. The venture proved unexpectedly…

8. Let's Kiss
Feb 15, 2024 · 25m

Yoo-mi insisted Na-eon had merely succumbed to failure, not to the pressures of the company, and that she hadn't taken her own life. Meanwhile, Na-eon stirred from a coma. To reverse the soul's displacement, Eun-ho proposed a kiss.

9. Na-eon's Return
Feb 19, 2024 · 31m

He returned to Seongsu Agency, now inhabiting the body of Na-eon, and accepted the role of manager for Team Underdog. Assigned a project, the team began its work as Eun-ho and Na-eon sought to unravel the mystery surrounding their shared or…

10. The Pop-up Store
Feb 20, 2024 · 24m

He poured over the plans, the details of the Girlish branding project a constant focus. Anticipation thrummed beneath his skin as he prepared to open a pop-up store, a tangible manifestation of his vision. But the path forward was not clear…

11. Who's Behind Ms. Do?
Feb 21, 2024 · 30m

She went to see Na-eon’s pop-up shop, expecting the worst: a tired display, a disappointing turnout. Instead, she found a vibrant success, a testament to Na-eon's team’s ingenuity and fiscal prudence. Frustration simmered within her; she so…

12. The New Project
Feb 22, 2024 · 28m

The decision was made: the new project would proceed, and with it, an opportunity for those often overlooked. Na-eon and her team embarked on market research, their efforts leading them to an unexpected encounter with Jenny. Separately, Eun…

13. A Secret Weapon
Feb 26, 2024 · 27m

Driven by inspiration, Yoo-mi and Na-eon poured their energy into the rebranding project. Na-eon, spurred by Jenny's vision, conceived a novel approach. Yoo-mi, in turn, possessed a distinct advantage: Yoon Nam-hyuk, the generation's unde…

14. Mood
Feb 27, 2024 · 27m

The scandal had reached a fever pitch, centered on Yoon-hyuk, the soju model in Yoo-mi’s ambitious rebranding. Yoo-mi’s career lay in ruins, while Na-eon’s non-alcoholic beverage concept had unexpectedly soared to prominence. The headlines …

15. Souls Get Switched Back
Feb 28, 2024 · 25m

He received a cryptic message, directing him to a specific restaurant. There, he found Director Han. In that instant, a searing pain erupted in both Eun-ho and Na-eon's heads, followed by a jarring shift – their souls were exchanged. Simul…

16. Na-eon Becomes the Team Manager
Feb 29, 2024 · 28m

She ascended to manage Team One, a consequence of her successful revitalization of Segye Soju’s image. Now, she distributed new projects with purpose, accepting the HQ Motors initiative that would eventually lead her to Director Han. Simult…

17. A Bouquet of White Flowers
Mar 4, 2024 · 28m

Whenever they heard the chime of a specific wind chime – one that induced a headache – Eun-ho and Na-eon would exchange souls. Meanwhile, Na-eon grew increasingly wary of Eun-ho, noticing cryptic messages he received from Director Han.

18. Na-eon's Past
Mar 5, 2024 · 25m

She felt a surge of frustration. Meeting Eun-ho at Mangyeon Temple, Na-eon was given a week to uncover the truth. Simultaneously, an unsettling message appeared on the company’s bulletin board.

19. Bandi Candle
Mar 6, 2024 · 25m

She possessed a remarkable gift for candle making, Na-eon, Eun-ho’s girlfriend. Five years prior, their paths had crossed unexpectedly at Segye Group when a mix-up with branding presentation materials brought them together. In that moment, …

20. The Truth
Mar 7, 2024 · 28m

She overheard their conversation – Na-eon and Eun-ho – and a chilling truth unfolded: they had undergone a soul switch. The revelation ignited a ruthless ambition within her; she would weaponize this secret to dismantle Na-eon. Simultaneous…

21. Coexistence
Mar 11, 2024 · 29m

Before the formal presentation, Eun-ho offered Na-eon a small token. She then revealed a startling truth: Director Han had pilfered High Jet's original concept. United, they resolved to expose him. As they plotted their course, Eun-ho stumb…

22. Workshop
Mar 12, 2024 · 30m

He felt a familiar weight settle upon him, a sense of responsibility he couldn't shake. The invitation to the workshop was extended, but Eun-ho declined. The guilt gnawed at him – the constant, painful realization that he had unfairly blame…

23. The Rabbit
Mar 13, 2024 · 25m

The evidence had finally landed in Na-eon's hands – proof of Jung-woo's actions, and the truth of who orchestrated them. It was Hee-jung. With this knowledge, Na-eon compelled Jung-woo to confess, the weight of his crimes now exposed. But t…

24. The Truth
Mar 14, 2024 · 30m

The weight of the world settled upon Na-eon as she stepped into the role of CEO of Seongsu Agency, a position thrust upon her in the wake of upheaval. With Hee-jung and Jung-woo in custody for their transgressions, she was left to navigate…