Branding in Seongsu — Season 1
In Seoul’s trendy Seongsu-dong district – a hub for creative branding – lives two very different people whose worlds collide in a surprising twist. Get ready for a thrilling romantic ride as we follow Kang Na-eon, a sharp and driven marketing leader, and So Eun-ho, a charmingly playful intern. But what happens when their lives take an unexpected turn? Prepare to witness a captivating story of switched souls and the complicated relationships that bloom in the aftermath.

Despite a string of successful marketing deals, Na-eon is increasingly troubled by an intern named Eun-ho. His persistent interruptions to her routine have become a source of frustration. Finally, Na-eon resolves to confront him, choosing a…

Na-eon, seeking clarity, arranged a meeting with XU Beauty, hoping to dispel his doubts. Satisfied for the time being, Eun-ho promptly visited one of XU Beauty’s factories, oblivious to the unforeseen developments that awaited him. Driven b…

He felt a sudden urgency to share his discovery, compelled to recount it to Na-eon. Her response, however, was unexpectedly calm, a stark contrast to his own anxious anticipation. The unsettling nature of what he had witnessed at the factor…

The flawless facade crumbled. What seemed another triumph for Na-eon heralded the beginning of her precipitous decline. The following morning brought not success, but a fresh calamity. And the very solution she’d envisioned as her escape in…

She awoke in a hospital bed, a stranger inhabiting her own body – Eun-ho’s. To unravel the mystery of her predicament, she resolved to live as Eun-ho, piecing together his life to understand how she’d become trapped within him. Her journey …

Within Eun-ho’s body resides Na-eon, and she begins to assemble a team – Team Underdog – to enact her plans. Yet, Yoo-mi’s machinations to maintain control over Eun-ho prove a formidable obstacle, intensifying the psychological battle betwe…

Driven by a desperate need for answers, Na-eon relentlessly pursued the individual who had attempted to take her life. After a conversation with Dong-beom, an idea sparked: custom-made shoes for drag queens. The venture proved unexpectedly…

Yoo-mi insisted Na-eon had merely succumbed to failure, not to the pressures of the company, and that she hadn't taken her own life. Meanwhile, Na-eon stirred from a coma. To reverse the soul's displacement, Eun-ho proposed a kiss.

He returned to Seongsu Agency, now inhabiting the body of Na-eon, and accepted the role of manager for Team Underdog. Assigned a project, the team began its work as Eun-ho and Na-eon sought to unravel the mystery surrounding their shared or…

He poured over the plans, the details of the Girlish branding project a constant focus. Anticipation thrummed beneath his skin as he prepared to open a pop-up store, a tangible manifestation of his vision. But the path forward was not clear…

She went to see Na-eon’s pop-up shop, expecting the worst: a tired display, a disappointing turnout. Instead, she found a vibrant success, a testament to Na-eon's team’s ingenuity and fiscal prudence. Frustration simmered within her; she so…

The decision was made: the new project would proceed, and with it, an opportunity for those often overlooked. Na-eon and her team embarked on market research, their efforts leading them to an unexpected encounter with Jenny. Separately, Eun…

Driven by inspiration, Yoo-mi and Na-eon poured their energy into the rebranding project. Na-eon, spurred by Jenny's vision, conceived a novel approach. Yoo-mi, in turn, possessed a distinct advantage: Yoon Nam-hyuk, the generation's unde…

The scandal had reached a fever pitch, centered on Yoon-hyuk, the soju model in Yoo-mi’s ambitious rebranding. Yoo-mi’s career lay in ruins, while Na-eon’s non-alcoholic beverage concept had unexpectedly soared to prominence. The headlines …

He received a cryptic message, directing him to a specific restaurant. There, he found Director Han. In that instant, a searing pain erupted in both Eun-ho and Na-eon's heads, followed by a jarring shift – their souls were exchanged. Simul…

She ascended to manage Team One, a consequence of her successful revitalization of Segye Soju’s image. Now, she distributed new projects with purpose, accepting the HQ Motors initiative that would eventually lead her to Director Han. Simult…

Whenever they heard the chime of a specific wind chime – one that induced a headache – Eun-ho and Na-eon would exchange souls. Meanwhile, Na-eon grew increasingly wary of Eun-ho, noticing cryptic messages he received from Director Han.

She felt a surge of frustration. Meeting Eun-ho at Mangyeon Temple, Na-eon was given a week to uncover the truth. Simultaneously, an unsettling message appeared on the company’s bulletin board.

She possessed a remarkable gift for candle making, Na-eon, Eun-ho’s girlfriend. Five years prior, their paths had crossed unexpectedly at Segye Group when a mix-up with branding presentation materials brought them together. In that moment, …

She overheard their conversation – Na-eon and Eun-ho – and a chilling truth unfolded: they had undergone a soul switch. The revelation ignited a ruthless ambition within her; she would weaponize this secret to dismantle Na-eon. Simultaneous…

Before the formal presentation, Eun-ho offered Na-eon a small token. She then revealed a startling truth: Director Han had pilfered High Jet's original concept. United, they resolved to expose him. As they plotted their course, Eun-ho stumb…

He felt a familiar weight settle upon him, a sense of responsibility he couldn't shake. The invitation to the workshop was extended, but Eun-ho declined. The guilt gnawed at him – the constant, painful realization that he had unfairly blame…

The evidence had finally landed in Na-eon's hands – proof of Jung-woo's actions, and the truth of who orchestrated them. It was Hee-jung. With this knowledge, Na-eon compelled Jung-woo to confess, the weight of his crimes now exposed. But t…

The weight of the world settled upon Na-eon as she stepped into the role of CEO of Seongsu Agency, a position thrust upon her in the wake of upheaval. With Hee-jung and Jung-woo in custody for their transgressions, she was left to navigate…

