Synopsis

A revolution in the Netherlands was sparked by the Tegenlicht program "Afval is Voedsel," broadcast in October 2006. In it, chemist Michael Braungart and architect William McDonough demonstrate that prosperity for people and the planet, and for entrepreneurs alike, are achievable. Through innovation, a sustainable society of consumption and production can emerge, free from environmental guilt. "No more guilt-management." It presents an ideal union of ecology and economics. The prerequisite is pr