Synopsis

Indian economist Prahalad argues for a fundamental shift in how we perceive global poverty. "If we cease to view the poor as victims or burdens," he suggests, "and instead recognize them as discerning consumers, a realm of fresh possibilities unfolds." Poverty, he contends, is not a problem to be solved, but an opportunity to be seized. And if multinational corporations are to thrive, they must embrace this very opportunity. In the Dutch program *Tegenlicht*, the poor are presented as the last f