Synopsis

A Google-owned entity, YouTube has rapidly ascended to become one of the world's most influential online media platforms, supplanting traditional television viewership with over thirty billion hours consumed monthly in 2017 alone. Young people are drawn to the platform by the promise of fame and fortune, a reward granted to but a few, fueling a widespread desire to "make it." YouTube personalities have now achieved mainstream celebrity status. Consequently, a multitude of content creators compet