Going into a movie, I hope for entertainment, insight, or information—or some combination of those things. What I really don't want is to feel like I'm being targeted for advertising. That's one of the issues with many Marvel Universe movies, and this new Spider-Man film is no exception. The studio has a complicated network of interconnected properties across its superhero franchises, so there are bound to be crossovers in most of their films. Some narrative blending is inevitable because of that. However, when it becomes central to how these stories unfold, it starts feeling more like marketing than genuine storytelling—and that’s what happens here. I don't appreciate using previous movies to intentionally promote upcoming ones; it tends to make the films feel repetitive and predictable. Even though director Destin Daniel Cretton tries to add some unique elements, this problem is still noticeable. The film continues the Spider-Man story with Peter Parker (Tom Holland) working mostly as a secret crimefighter in New York, taking down villains while pretending his past achievements don’t exist—a selfless act designed to protect others. Only he remembers what happened before; former friends and even his girlfriend, M.J. (Zendaya), have no recollection of him. This creates a sense of emotional exhaustion for him, but he doesn't have time to dwell on it because of his workload and the changes he’s undergoing while facing a dangerous new enemy (Sadie Sink). He does get some help from former superhero allies (Mark Ruffalo, Florence Pugh), but they don’t remember him either, which limits their usefulness. Can he overcome these obstacles? That's a question for both Spidey and the audience, since several plot threads are introduced (and not always clearly), disrupting the film’s pace in the first half. This could confuse viewers until later on when the movie finally establishes a more solid narrative foundation—even if some parts aren’t fully explained. Some cuts might have helped, but that would mean removing some of the promotional material for future releases, which isn't allowed. Overall, “Spider-Man: Brand New Day” is probably an average Marvel film with some decent character development and plenty of action, but it covers familiar ground and could definitely benefit from a shorter runtime of 2:24:00. Dedicated fans will likely enjoy this (or almost anything Marvel puts out), but I can't agree with that assessment. There’s a clear irony in the film’s title, which suggests something fresh, but it doesn’t quite deliver on that promise.

Source on TMDB