It held significance for kids and young people during the nineties, but now it’s largely slipped from memory. This is one of those movies many people have seen or at least know about—or, anyway, everyone who was a child or teenager in the nineties, like myself. Presently, the film seems mostly forgotten, and I don't think even a new installment has managed to generate much interest. It’s hard to say if that’s really fair though, because the movie is quite entertaining and functions well, offering some pleasant fun for everyone…even people who aren’t into basketball like me, who have never watched a game. The story itself isn't complicated: a group of small, seemingly harmless aliens are willing to do whatever it takes to kidnap the Looney Tunes and bring them to their planet. While watching this unfold, Bugs Bunny comes up with the idea of challenging them to a basketball game that will decide the fate of the toons, confident that everything will work out easily. But then, unexpectedly, the aliens steal talent from top NBA players and transform into powerful figures, dominating the match. Recognizing the situation, Bugs and Daffy Duck decide to bring in Michael Jordan, who had retired to play baseball. Financially, this was a secure investment for Warner Bros. Not only do we have the Looney Tunes—the familiar, wacky characters from decades of cartoons—but also basketball, a very popular sport in the United States. In addition to Jordan, other well-known players of the time make appearances representing themselves and their teams, and I’m sure the NBA paid a substantial sum for all this exposure. It's almost unnecessary to mention the numerous product placements that appear strategically or are mentioned in dialogue, which also contributed to the film’s funding. Add to the advertising revenue the box office earnings (it was the highest-grossing basketball movie at the time) and all the merchandise sold afterward—from toys to coasters—and you get an idea of how profitable it was for the studio. Michael Jordan made his debut in a feature film here, as this was the first (and I believe only) one he’s appeared in. He's not an actor, nor is he trained as one, but he did okay, which shouldn't have been too difficult since his role primarily involved playing himself and passing a ball around. The other players also did a respectable job, seeming to enjoy themselves while poking fun at their own personas. Bill Murray really stands out in the acting department; as a seasoned comedy performer, he delivers the best performance in the film. There are several capable voice actors present, with Danny DeVito being the most recognizable and memorable. Technically, the movie deserves praise for the quality of the animation and how well it blends real people into the mix. It’s not groundbreaking; “Who Framed Roger Rabbit” did something similar years earlier and to a greater extent, but what we have here is still quite good. The cinematography is solid, as are the special effects. As for the music, only "I Believe I Can Fly" really stands out, and this film played a significant role in popularizing it and securing its Grammy Award that year.

Source on TMDB