It’s hard to say how much genuine acting is present; it feels more like Rock Hudson, Doris Day, and Tony Randall are simply enjoying themselves with a script from Stanley Shapiro and Paul Henning that’s amusing and sometimes quite clever. Hudson plays "Jerry," a successful advertising executive who works for the clumsy “Peter” (Randall) and is the opposition to rival “Carol” (Day). Despite her attempts to expose his questionable business practices, he consistently finds a way out of trouble. Simultaneously, "Rebel" (Edie Adams), one of his girlfriends, grows tired of his insincere words. When "Carol" persuades her to file a complaint with the advertising standards committee, “Jerry” needs to improvise quickly – and offers her a position as the spokesperson for "VIP." Photoshoot completed, the images are shelved indefinitely, appeasing "Rebel" and frustrating "Carol.” However, things aren't that simple because "Peter" learns about the photoshoot and decides to release it in a major way. The catch? There’s no actual “VIP”! With the campaign unexpectedly taking off, he must now locate a product to match the billboards. Mad scientists, some creativity reminiscent of "Wonka," and silver wrapping are involved – but can this be successful? Naturally, as with "Pillow Talk" (1959), there's a subtle romantic connection developing that contributes to the humor and overall confusion. Nevertheless, I believe Randall is the standout performer as the rich boss who couldn’t recognize a good opportunity even if it smacked him in the face – despite his analyst’s advice. The film’s title isn’t ideal, but it's an enjoyable experience.

Source on TMDB