The way Evil Dead Bait was advertised really paid off, highlighting what makes it different to create quite a lot of interest. The previews and promotional content emphasized the movie's unusual storytelling methods and its use of tangible effects, which seemed to attract both people who already like this kind of film and those discovering it for the first time. There’s been considerable activity online too, with short scenes and glimpses of how the film was made spreading quickly and prompting conversations about what the movie is trying to say and how it looks. This natural promotion has helped create a feeling of eagerness and anticipation, making it seem like something horror fans won't want to miss.

Source on TMDB